I am writing a blog after a long long time. Actually, I started blogging again during my internship when my the then boss wanted me to do so (before that I just had an account with one blog which gave my introduction). Never became a good blogger, but I thought that I might be able to give my insight on various marketing related topics. So the blog which started as something (I don't even remember the name) became thinking life and than thinking marketing.
I wasn't ab;e to write from past few months because was busy with new job and new environment and couldn't really think about the marketing aspects of life.
But today suddenly while doing something else I realized that I have some good marketing to do and I thought of writing again.
So lets start, what is a good marketing if you are already in market. There are a hundred definitions for that and a hundred thousand ways of doing that but I would mention a few:
- A good marketing is one that is relevant to the purpose, it might be cheaper and bad or it might be costlier and amazing but until and unless it addresses the purpose it is useless.
- If you are already in market, product extension is a very good strategy, use your current brand name and introduce new products, there are chances that people might try your products.
- It is always good to keep current customers, rather than searching for new one. As one figure says that it cost 7 times more to sell to a new customer as compared to an existing customer.
Well as my first point says that marketing must be relevant to the purpose/ objective... So????
Well guys I have started writing a new blog and while I was writing that I thought that my existing blog will be a very good way to market my new blog.
So read me @ http://ajaykalwani.blogspot.com/ and post your comments both here and there.
Thank you for reading.
Adios Amigos...
